How to Write a Guarantee for an Offer You Haven't Delivered Yet
How to write a guarantee for a digital product you haven't delivered yet: a measurable failure condition, a remedy you can pay, and when to skip it.
9 min read
#creator offers
2 articles
You Don't Need More Proof. You Need the Right Level.
How to build credibility for a new offer: the 5-level proof hierarchy, and how to close the gap between the proof you have and the price you charge.
10 min read