The 5 Types of Creator Proof Ranked by Effectiveness
The types of social proof for creators, ranked by how much a skeptical buyer trusts each: demos, testimonials, documented results, comparisons, authority.
8 min read
#proof hierarchy
3 articles
How to Build Proof for an Offer You Haven't Launched Yet
How to build proof for a new offer before launch: run a small closed beta, capture before/after results, and turn them into level-3 outcome proof.
7 min read
You Don't Need More Proof. You Need the Right Level.
How to build credibility for a new offer: the 5-level proof hierarchy, and how to close the gap between the proof you have and the price you charge.
10 min read