How to Calculate What Your Offer Is Worth to the Buyer
How to price your offer: a three-step calculation of what the problem costs your buyer each year, so your price is a payback period instead of a guess.
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How to price your offer: a three-step calculation of what the problem costs your buyer each year, so your price is a payback period instead of a guess.
How to price a digital product: why anchoring the price to what the problem already costs the buyer beats guessing a number that feels fair to charge.